Gooder

We have a new commercial word on our hands, and it's bad. Not bad in the Michael Jackson white-tiled parking garage way or in the Smucker's Goober Grape so-bad-it's-good-way, at all. We were first introduced to the new word in a Tropicana ad with the very funny Jane Krakowski, her commercial friends use "gooder" in place of "better" and at first the error is acknowledged, but ultimately accepted.

And then Gain detergent inexplicably uses the word in a spot that features simple farm folk.

Coincidencer? I think notter.

The Corporate Advertiser's Definition of Brilliance

Office Max or Office Depot (unsure which) currently runs a radio ad that goes something like this:

"You're the office manager, it's 3pm and most office managers would put off doing any further work until the next day. But not you! Your office needs printer ink, and you order it online, and everyone in the office thinks you have superpowers because you did this. You turned a moment of opportunity into a moment of BRILLIANCE!"

You know when grumpy old people yammer on about the dumbing-down of this country. It's worse, I mean really, this spot is sincere but it reads like a Budweiser "Real Men of Genius" ad, it purposely promotes slackeria, what gives? "Hm. Why am I doing any work after 3:00? According to the radio even the office manager whacks off until 5, is this customary? Is ordering office supplies considered a hefty task? Why, I can do that in my sleep, I must be pretty awesome in this world. I'm...bril =D LIANT!!!" Why would anyone think this commercial is suitable?? WHY????