Gooder

We have a new commercial word on our hands, and it's bad. Not bad in the Michael Jackson white-tiled parking garage way or in the Smucker's Goober Grape so-bad-it's-good-way, at all. We were first introduced to the new word in a Tropicana ad with the very funny Jane Krakowski, her commercial friends use "gooder" in place of "better" and at first the error is acknowledged, but ultimately accepted.

And then Gain detergent inexplicably uses the word in a spot that features simple farm folk.

Coincidencer? I think notter.