I'm not sure how I feel about Quilted Northern tp's new ad campaign. I imagine it's a little tricky trying to figure out how to market an enormously needed but inherently vulgar product, and I also suspect Quilted Northern maybe went a little mental when Viva suggested that "quilted is towelspeak for air," even though Viva canceled the spot after Bounty bitched and complained. Considering this, it appears that after decades of stale kiddie commercials and tiny animated quilters who were more boring than real ones, Quilted Northern is ready for a new, non-quilted direction. I can see it now, the ad execs brainstorming the ideas...and then after about 2 hours of coming up with nothing good, tossing their pens onto half-scratched legal pads and throwing their shoulders into a "fuck it" shrug, and heading to lunch feeling good about going forth with this craziness:
Clearly they battle Cottonelle puppies and cute Charmin bear bums, but going full tilt with the literal approach? Forcing direct-hit BM's into viewers laps, is this such a good idea? It's completely inauthentic, no one gets into these conversations nor does anyone think "it's time to start" and I also bet that no one really believes that their product works better than Cottonelle or Charmin. Oh, but it's sensible, strong, ethnically varied WOMEN talking seriously about wiping shitty asses, that's empowering, it's not men talking seriously about wiping shitty male asses---that would be gross.
That's it, pass the clown horn: HONK! Thanks, Quilted Northern....
HONK!
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